AMD Gaming posted a message on X featuring a person walking on a beach holding hands with a Radeon graphics card, accompanied by text stating, "Never forget who was there for you at your lowest." The post, which included a caption saying, "I know you'll always be there for me," arrived one week after CEO Lisa Su told Yahoo Finance that the company is a "data center first company."
Financial data highlights a significant shift in the company's revenue streams. AMD reported record Q3 revenue of $13.4 billion, a 45% increase from the previous year. Data center revenue grew 97% to $8.5 billion, representing nearly two-thirds of total revenue. In contrast, gaming revenue fell 40% year-over-year to $773 million, a decline attributed largely to an AI-driven memory crisis that increased prices.
While the social media post attempted to appeal to gamers, the company's recent product releases have been limited. The primary new desktop release was the Radeon RX 9050 in July, an entry-level card with 8GB of memory in some markets and 4GB in certain prebuilt systems. AMD also expanded the availability of the RX 9070 GRE, a model previously exclusive to China.
Market pricing remains a factor for consumers, as Radeon cards have faced price hikes. The RX 9060 XT 16GB has been found selling for approximately $200 above its $350 MSRP on average across ten surveyed countries. While this markup is smaller than the roughly $300 premium seen on Nvidia's RTX 5060 Ti 16GB, both companies have seen price increases.
