President Donald Trump announced on Sept. 29, during an AI luncheon at the White House, that he intends to ban the use of the terms "AI" or "artificial intelligence" in "all relevant documents" and "everything else," pushing instead for "super intelligence." Following this declaration, Elon Musk and Mark Zuckerberg echoed the push on earnings calls, with Musk changing his rocket company's AI division name to SpaceXSI. Zuckerberg emphasized Meta's "goal of delivering personal superintelligence to everyone" during the Meta earnings call on Oct. 21.
Other tech leaders, including Amazon CEO Andy Jassy, Microsoft CEO Satya Nadella, and Alphabet CEO Sundar Pichai, continued to use the term "AI" during recent earnings commentary. For instance, Nadella wrote in Microsoft's annual report that "For Microsoft, the central question as we enter this Super Intelligence era is not just how big the opportunity becomes, but how we deliver the real-world outcomes that every country, community, and company demands and deserves." IBM CEO Arvind Krishna used "SI alongside AI" during his company's earnings call, stating that "technology innovation in both hybrid infrastructure and super intelligence is leading to better business performance."
Chipmaker Intel CEO Lip-Bu Tan stated that the chip industry's supply shortage has been "driven by the unprecedented demand for super intelligence." Palo Alto Networks CEO Nikesh Arora repeatedly referred to SI on CNBC and posted on X on Sept. 30, calling "The meeting at the WH on SI an epic moment." Jensen Huang, CEO of Nvidia, has been noted as one of Trump's most vocal supporters in technology.
