Adobe unveiled several new artificial intelligence capabilities at its Max conference in Miami, focusing on the integration of autonomous AI agents into its Creative Cloud suite. The company previewed local Model Context Protocol (MCP) integrations that will allow third-party agents from providers such as OpenAI, Google, and Anthropic to work directly within Photoshop, Illustrator, Premiere, and After Effects. These integrations will enable external bots to make direct changes to native project files on a user's computer, though Adobe stated a private beta for this feature is not expected until early 2027.
New "always-on" agents were also introduced, designed to perform recurring background tasks such as organizing incoming assets, conducting quality checks, or preparing content. Users can assign these agents specific jobs and review their plans before approving the final output. Adobe indicated these background capabilities will arrive first via the Firefly AI Assistant.
The Firefly AI Assistant is receiving several upgrades, including a Plan Mode for reviewing agent workflows and a Model Selector that allows users to manually choose specific AI models or use an auto-select feature. The assistant also now supports customization for brand guidelines, colors, and characters to be applied across projects. Additionally, the assistant is expanding into video editing within Premiere, where it can track masked subjects and adjust color or exposure across entire sequences.
Adobe creativity head David Wadhwani previously indicated that the company's creative agent would eventually surface "in virtually everything we develop."
